Many readers have been asking my opinion of the new Clorox Green Works cleaners. I hesitated to try them because what I am already using to clean my home is natural and working just fine. I also hesitated to enter the debate. It seems many environmentalists are up in arms about Clorox (synonymous with bleach and chemicals) coming out with a “green” product.
Trust me I get it. I always like to spend my dollars with the most reputable and ethical companies. As more huge corporations buy up our beloved products though this will become increasingly hard to do (remember Clorox just bought Burt’s Bees too)…but not impossible. Buying a green cleaner from a company that primarily produces chemical cleaners might be likened to buying a hybrid from GM, whose VP just went on record as saying that global warming is a crock of sh*t.
So what is my verdict? I like Clorox Green Works.
I have been using several Green Works products for the last few weeks and they do a great job cleaning. And while they seem to be only 99% natural (Clorox claims that they are listing all ingredients on the labels of the Green Works products, something they do not do with their conventional cleaning products) I think this is an awesome accomplishment for mainstream, highly affordable, and highly available cleaner. According to the San Francisco Chronicle the remaining non-natural 1% contains the preservative Kathon (derived from petrochemicals) and a couple dyes to tint the cleaners those lovely shades of green.
My opinion? Not bad. You see when I go to my local Kroger store I don’t see any Dr. Bronners, or Seventh Generation, or Method, etc. If they did have them I am guessing that most mainstream people would scoff at the price tag compared to a bottle of 409. But along comes Clorox Green Works…a MUCH safer cleaner in comparison and priced just as affordably as other cleaners. Now all the consumer has to do is decide between the regular cleaner they always get or this new cleaner from a company they recognize as being efficient, and it says “natural”. How many people might now be motivated to buy the safer product? How many mainstream people will be converted and end up ditching the majority of the chemicals they were using? The potential to convert is a powerful one and one big reason I support this product. I live in a VERY economically depressed area and I think moms here deserve safer products too and they won’t care a lick about greenwashing or supporting the most ethical companies. They will care about feeding their families and if they can now afford to buy safer, conventional cleaners….they are happy and I am happy for them. You won’t see me slapping that Green Works out of their hand to lecture them about not supporting Clorox and their other “toxic” products. A safer home is a safer home…anyway you slice it.
Green Works products worked extremely well for me and did not cause me to break out in hives…which I will certainly do if I pick up a bottle of Windex or 409. I also adore the scrumptious smell and that surprised me because I am very sensitive to fragrance. Green Works smells very lightly of limes…yum.
These products are made from renewable resources, they are biodegradeable, sustainable, and 99% petrochecmical free. They are also not tested on animals. It is not the “perfect” natural cleaner but hey that’s okay…baby steps. I hope that more moms will make the switch to a more natural cleaner thanks to Green Works.
As for me, I will probably stick with what I already use. Why fix what isn’t broken? But I will enjoy using up what I have left of my GW products.
[tags]Clorox, green works, natural, cleaners, greenwashing[/tags]
Friday, March 7th, 2008