By now you have probably heard about The Honest Company. It has certainly gotten a good deal of mainstream press because of it ownership by actress Jessica Alba. Though if you stay up to date on the latest in safe and sustainable products for the home then this gem of a company probably would have passed by your radar anyway. With so many unsavory products on the market it is a great satisfaction to us parents when a more ethical company with safe products not only arrives, but also thrives.
The company’s great products and its fun and upbeat packaging and presentation can hopefully sway more moms to healthier home products and products for their babies. Moms really are stepping up to the task of making our home cleaning products and care products healthier and safer and I give mad props to Jessica Alba for using her superstar for such an important task.
Using eco friendly products within the home is so important to me and my family because we feel it is not fair to make other people or the planet pay for our lifestyle choices. My cleaning products should not pollute the air or water we all drink. My diaper product of choice should not be entombed in a landfill 500 years from now for someone else to have to deal with. My choices have consequences so I need to make better choices…period.
What is better for our planet is often times what is better for human health too. I need to be concerned about the cleaning products I am rinsing down the drain but I also need to be concerned about the diaper rash cream or baby wipes I am slathering on my babies. My choice in these matters effects their health! Yet so many moms choose products without thinking of any of the consequences to health and planet. Companies like The Honest Company are rising to the task and trying to change that. Honest is a Certified B Corporation which is like earning a LEED or Fair Trade certification, but for a business. It shows that they are in this to make a social difference and change the world.
They also donate to charity when you support them. With every purchase you make, The Honest Company donates time, money, and product to their current charitable partner Baby2Baby.org. This organization supplies families in need with essential baby gear and clothing for children up to age 12.
The company sent me a package of their diapers to review. As you know my kids are not wearing diapers anymore but these will make an adorable donation to a women’s shelter local to me. I know they will make some mom smile (because they are freakin adorable!) and I will smile knowing a few babies out there are wearing healthier diapers for a short time.
I also look forward to trying some of their other products that are more relevant to me like their household cleaners.
The Honest Company was started by a mom and a dad (Christopher Gavigan) who, like many modern parents, were increasingly worried about products made with questionable chemical ingredients. But the alternatives they found were often expensive, inaccessible, bland, or ineffective. In response to this clear need for something better, they created The Honest Company to ensure that parents (or anyone for that matter!) could easily find natural and non-toxic eco-friendly products that are beautiful, effective, and affordable. From customized product bundles to diapers and wipes to an ever-expanding line of cleaning and personal care products, you can find everything you need at Honest.com and have it delivered directly to your front door.
Friday, November 30th, 2012