Today kicks off Follow the Frog Week. What exactly is that you ask? Well, basically this initiative comes to us from the Rainforest Alliance and it is a week-long campaign that encourages individuals and businesses to celebrate sustainability by taking even one small step toward a greener lifestyle. There is actually a little green frog on numerous products such as coffee, tea, chocolate, flowers, paper and wood products that signify these are better choices for the planet.

Have you seen the frog? Is he hoppin at your home?

Why should we care?? Just because you don’t see the consequences of your actions, doesn’t mean there aren’t any. In fact, we’re losing forests at a rate of 32 million acres per year — that’s equivalent to one football field every 78 seconds. Helping to protect forests and support communities worldwide can be as simple as looking for the Rainforest Alliance Certified™ seal and the Rainforest Alliance Verified™ mark.

I love this video that was just released illustrating what happens when dad does the grocery shopping and doesn’t Follow the Frog. Every purchase has an impact and if we actually saw the consequences in our own neck of the woods we might be just a little more vigilant. What do you think?